W.Va. project called “model for rural America”

In 2008, West Virginia got $2.5 million from the Centers for Disease Control to create a six-county healthy lifestyle project that could be a model for the rest of the state. In August, a top Centers for Disease Control official called that project  “a model for rural America in the effort to end the obesity and chronic disease epidemics.”


The banner on the Mid-Ohio Valley Health Department building in Parkersburg tells the story. [Photo by Kate Long]


Read more about Change the Future projects at www.ctfwvresources.com.

By KATE LONG | Feb. 11, 2012 | Charleston Gazette

CHARLESTON, W.Va. — A top Centers for Disease Control official called West Virginia’s “Change the Future WV” project on Monday “a model for rural America in the effort to end the obesity and chronic disease epidemics.”

“We point to this project as an example for rural areas,” Rebecca Bunnell, acting director of CDC’s Community Health Division, said at a meeting convened Monday to discuss ways the state can build on the project.

The $4.5 million project started two years ago, funded by the Centers for Disease Control through the state Bureau of Public Health. “Our challenge was to create healthier communities by changing the environment,” said Joe Barker, who oversaw it.

“West Virginia has very disturbing statistics for both children and adults,” Bunnell said. “This project shows that you can mobilize people in communities to make a true difference.”

“Instead of telling people to eat healthier and be fit, we tried to make it easier by expanding the choices around them,” said Tom Bias of West Virginia University’s Health Research Center, which is evaluating the project.

Speaking at the project’s concluding presentation, speaker after speaker described the impact of the project, which the Mid-Ohio Valley Health Department operated in six counties.

“When the Change the Future project asked if community people could use the schools after hours for fitness activities, I immediately said yes,” said Daniel Metz, the Wirt County Superintendent of Schools.

Senior citizens now walk the school halls. Adults play ball in the gym after school. “Mommy and me zumba” meets in the Primary Center cafeteria. “Taxpayers pay for the buildings,” Metz said. “They can use them for healthy activities when the kids aren’t.”

“When the Change the Future project asked if we would create healthy checkout aisles, we hesitated,” Wal-Mart regional manager Beth Nagel said. “They convinced us it’s a great idea.”

Now there are candy-free aisles, with healthy snacks and toys in at least 10 West Virginia Wal-Marts and grocery stores, with plans for more.

“Convenience stores told us they couldn’t carry fresh fruit and vegetables because it cost too much,” said Carrie Brainard, project director. “We found a wholesaler who agreed to sell produce at an affordable rate.”

Today 85 convenience stores in Wood, Calhoun, Roane, Ritchie, Pleasants, and Wirt counties carry fruit and vegetables.

“Our charge was to create models other communities could copy. So we tried to collaborate and do affordable things,” said Dick Whitberg, Mid-Ohio Valley Health Department Director.

They convinced high school booster clubs to add healthy options to food sold at sporting events: fruit, chicken salad, apple slices with low-fat caramel dip.

They bought mountain bikes and gave them to the high schools.

They looked over the walking and biking trail maps for their six counties and figured out ways to connect them.

They arranged for local farmers markets to take SNAP (formerly food stamps) cards. In some cases, they helped create farmers’ markets.

These projects are like puzzle pieces that “add up to a healthier community, once they are put together,” said CDC project officer Wendy Heirendt.

“Until today, I never put it together that all these things were part of the same project,” Wirt Superintendent Metz said.

At the project’s request, the Office of Child Nutrition helped sign up schools for the federal Fresh Fruit and Vegetable program. Now 8,700 children eat and learn about fruits and vegetables many had never seen: kumquats, starfruit, kiwis.

“We did one thing that cost a lot of money,” Whitberg said. “We wanted to see what would happen if children had physical activity every day.” So they hired 14 extra high school physical education teachers for a year.

The impact was startling. Only 34 percent of students tested in the aerobic fitness zone at the year’s beginning. By year’s end, it was 43 percent.

All six county commissions passed resolutions calling on the state Legislature to mandate daily physical activity in the schools.

Change the Future, part two

Another CDC grant, the five-year Community Transformation Grant, picks up where this one leaves off, Barker said. “We’re calling it Change the Future WV too,” he said. “This time it will be statewide.”

Four health departments — Mid-Ohio, Kanawha-Charleston, Cabell-Huntington, and Berkeley — have $300,000 apiece per year to keep the ball rolling.

“This is the kind of thing that really could change the future,” the CDC’s Bunnell said.

Learn more about Change the Future WV projects at http://www.changethefuturewv.org.

Reach Kate Long at kate_long@hotmail.com or 304-348-1798.


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