Girls are on the Run / After-school program is ‘about a whole lot more than running’

When Jenni Fenton first heard about Girls on the Run, “I fell head over heels in love with the way it boosts girls’ self-esteem while they train for a 5K. I’ve got two young daughters. I wanted to make that program happen in Fayetteville.”

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Volunteer coach Jenni Fenton (third from right) organized West Virginia’s newest Girls on the Run program this spring. Thirty-six girls participate after school at Fayetteville Elementary. “They’re learning to run for fun, not competition,” Fenton said. About 600 girls participate statewide. [Kate Long photo]

By KATE LONG | March 31, 2013 | Charleston Gazette

FAYETTEVILLE, W.Va. — When Jenni Fenton first heard about Girls on the Run, “I fell head over heels in love with the way it boosts girls’ self-esteem while they train for a 5K. I’ve got two young daughters. I wanted to make that program happen in Fayetteville.”

“Fayetteville’s a wonderful outdoor area, but there’s not a lot of organized physical activities for grade-school girls after school,” she said. “I want girls to have activities other than texting and video games to enjoy. I want them to know they can be proud of themselves for reasons other than being pretty.”

It took two years, but she did it. The state’s newest Girls on the Run group now meets twice a week at Fayetteville Elementary, coached by Fenton and three other volunteer mothers. “The first session blew us away,” she said. “All the coaches were walking on air afterward. Imagine being in a room with 36 young girls who are so excited to be there, they can’t stop smiling.”

On a recent March afternoon, girls and coaches were still smiling. “I never in my life thought I could run 15 laps,” one fourth-grader said, grinning broadly as she stopped for water. “It’s so much fun,” another said, throwing her hands in the air.

Girls can participate for three years, from third grade through fifth, age 8 through 11. The cost to each girl’s family is $25 for 24 sessions, 90 minutes each, over 12 weeks. There are scholarships, so money is not a roadblock for low-income families. “There are no tryouts. It’s not competitive,” Fenton said. “If you sign up and show up, you’re on the team.”

The word “fun” comes up again and again. “My girls don’t think of it as exercising. They just think of it as fun,” said coach Lauren Weatherford, who has two daughters in the program.

More than 120,000 girls in 47 states participate in the nonprofit Girls on the Run program. In North Carolina, for instance, 12,000 girls and 8,000 Virginia girls take part. In West Virginia, almost 600 participated in 2012 in Barbour, Mercer, Monongalia, Pocahontas, Randolph and Tucker counties.

Most West Virginia programs offer 12 weeks in the fall, then another 12 weeks in the spring. “A lot of girls sign up again and again,” said Randolph County coach Terry Evans. Mercer County offers a program for middle-school girls.

When Fenton called the national office to say she wanted to start a Fayetteville program, “They said I had to affiliate with a council first.” West Virginia has three councils: in Bluefield, Elkins and Morgantown.

Fenton called the Elkins organizer, Evans, and “I pretty much begged her to let us affiliate this year.” Evans agreed, so Fenton “scrambled around and found three other mothers to coach with me.” Evans trained them to coach, then they handed out applications at Fayetteville Elementary. “We hoped 18 girls would sign up, and we had to cut it off at 36.”

Like many counties, Fayette County struggles with child obesity. “What better way to prevent children from being overweight than to help them enjoy being active?” Fenton said. “If they enjoy it, they keep doing it!” Girls of all sizes join, she pointed out, so nobody is singled out. “This is about being healthy, no matter what size you are.

“Kids don’t play outside now like they did when I was growing up in Moorefield, so programs like this are even more important,” she said. Parents hesitate to just send their kids out to play these days, she said, and kids are often inside watching screens.

At Fayetteville Elementary, the girls get physical education for a half-hour only two or three times a week, she said. “This is a great addition,” said P.E. teacher Joe Dean. “The girls are loving it.” The school donates the space.

Each session, every girl sets a goal for the number of laps she thinks she can finish that day. The coaches follow a step-by-step curriculum. Girls sit on the floor in a circle at the beginning of each session. Every session has a theme: gossiping, peer pressure, bullying, positive self-talk, cooperation, nutrition. “It’s about a whole lot more than running,” Evans said.

On that March day, they were talking about gratitude. “Did you ever try to do something nice for somebody, and they didn’t appreciate it?” Weatherford asked her circle. Hands shot up. “Show me with your face how that felt inside.” The girls made ugly faces, then laughed.

Next, they stretched and did cheers and jumps, played a short team game, then went outside to run for 40 minutes.

Every other lap, each girl stopped and wrote down something she is grateful to have. The program frequently incorporates an activity on the day’s theme in with the running, Evans said. When the theme is cooperation, for instance, the girls string a bead on a common string for each lap they complete, then they see how far they ran collectively.

On May 5, the Fayetteville girls will travel to Elkins to join girls from other counties, family members, coaches — and anyone else — for their 5K. “They’re very excited about it,” Fenton said.

The 12-week program costs about $65 a girl for the 5K, snacks, T-shirt and water bottle. The $25 fee does not cover it, so they have to raise money every year, so far from local businesses. Programs can charge families what they want, Evans said, “and in other states, some charge more than $100, but we wanted to keep it affordable here.”

Some states hire fundraisers. In Vermont, Blue Cross/Blue Shield is a regular supporter, for instance. Private individuals sponsor individual girls. At this point in West Virginia, Evans said, nobody has time to recruit solid funding because most of West Virginia’s volunteer coaches have full-time jobs. “We could get there if we could talk with the right people and make the right connections,” Evans said.

Meanwhile, in Fayette County, Fenton said, “parents are calling us from other towns, asking if they can drive their girls to Fayetteville to join us.” She recently talked with an Oak Hill woman who wants to start a group there. “There’s a lot of enthusiasm.”

Tony Canada, who runs after-school programs for the New River Health Association in two other Fayette County towns, said, “This sounds great. Maybe there’s some way we can all coordinate.”

Shannon Atwell, who organizes the Mercer County group, said she recently got a similar call from a Charleston mother who wants to organize a group. “It’s probably time for all of us to find a way to work together,” she said. “We need to find ways to sustain it and offer it to a lot more girls.”


Find or start a Girls on the Run program

More than 120,000 girls in 47 states and Canada participated in Girls on the Run in 2012. In West Virginia, 587 girls and 269 volunteer adults took part. “We’re just getting started, compared to other states,” said Elkins coach Terry Evans.

Expenses run about $65 a girl for snacks, water bottles, T-shirts, 5K runs. The local group and council work this out together.

To start a chapter, you need:

Affiliation with a Girls on the Run council. In West Virginia, they are: Bluefield, Girls on the Run, Southern West Virginia, shannon.atw…; Elkins,; Morgantown, Councils pay liability and charter fee.

A facility with safe indoor and outdoor spaces for running and exercising, usually a school, but can be a YMCA, a church or other community facility.

At least two volunteer coaches who agree to lead the girls through 90-minute sessions twice a week for 12 weeks. Four is recommended so there can always be at least two available.

Training for the coaches is set up through the council. Curriculum guides will be provided.

Reach Kate Long at or 304-343-1884.

“The Shape We’re In” has been partially funded by a Dennis A. Hunt Fund for Health Journalism fellowship, administered by the California Endowment Health Journalism Fellowships at the University of Southern California’s Annenberg School for Communication and Journalism.

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